Blog Archives
How to think like an entrepreneur
You may have thought about starting your own business several times over the years. You have ideas which you think could work, but you always stop short of actually doing it. Becoming an entrepreneur is a state of mind. Be positive and you can become one. Entrepreneurial spirit is the first step. The following may get you into the right frame of mind. To...PC Headsets vs. Standard Telephone Headsets – Which Are Better?
There are so many available headsets for your pc and for your telephone. What is the best option for you? To help you narrow your search, ask yourself these questions: • What will I use the headset for? Will you use them for answering and making calls? Do you have a lot of online meetings/webinars? Do you listen to previously recorded seminars? •...Sales Coaching Performance
Sales coaching helps improve performance and motivation for sales teams by providing individualized training that builds internal resources toward success. Sales is a high-skill, high-demand career that requires special skills in order to continue to meet ever-changing goals. Proper coaching offers focused sales strategies, and works towards replacing...Online Marketing Plan for Artists
The full reach of the Internet has made marketing art so much easier than ever before. There are many ways to sell art online through online marketing. It does not matter about what kind of art you do. If there's a market for your art in the real world, you will also find it in the virtual world. In fact, if there is a downside to this scenario, it is simply...Merchandising Aunt Jemima
This article traces the development of Aunt Jemima, one of America's most enduring advertising icons, from her roots in Old South slave mythology and reality, through her reinterpretation in Reconstruction, minstrel shows, turn-of-the-century mass advertisements, and the Civil Rights movement, to her present incarnation as a "working grandmother." The main...Financial Services: Adopters and Nonadopters
Diffusion theory is well known in sociology, geography, medical sociology, cultural anthropology, industrial economics, communication, and consumer behavior. It is a mature theory, yet one which is still being researched and modified to better understand the dissemination of ideas, values, and products and services. Regarding financial services, however,...Product Design in Consumer Value Creation
It is widely known that product design is important in consumers' evaluation of goods. However, managers and researchers do not fully understand the broad values that design creates for consumers and how these values create preference for a product. Based on work by Holbrook, other researchers and this work on "consumer value," it is shown that product...Branding Strategies for International Markets
Much of the research on international marketing strategy has focused on adaptation and standardization options for managing the marketing mix. However, little attention has been paid to product positioning issues for international markets. Just as mix components may need to be customized for particular foreign markets, so may positioning strategies....Marketing for Bed and Breakfasts
Even though the hospitality industry suffered from low occupancy rates and slow growth during the lodging industry recession in the 1980s, bed and breakfast operations are continually expanding. In the early 1980s, bed and breakfast operations numbered no more than 1,000, but that number increased to at least 20,000 by 1993. The dramatic increase in the number...Developing Sales People in Banking
Fierce competition from banking and non-banking institutions has created a new priority for bank management: selecting and developing successful sales people. We need to evaluate the sales selection and training program adopted by a national bank. An assessment center was used to identify internal candidates demonstrating sales potential. Those...
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