About

 

Marketing has always been our passion and an area of intense study. We;ve learned a few things along the way and the result is this here blog, a compilation of some of the best marketing, advertising, branding and sales content we’ve come across.

Thought there is broad diversity among the topics, the main focus is always the same: creating value (or perceived value) through the various disciplins under that broad umbrella we refer to as marketing. Enjoy the Counterpoint, and let us know if you’d like to add an article of your own.

Thanks for visiting!