The full reach of the Internet has made marketing art so much easier than ever before. There are many ways to sell art online through online marketing. It does not matter about what kind of art you do. If there’s a market for your art in the real world, you will also find it in the virtual world. In fact, if there is a downside to this scenario, it is simply that there are so many ways to use the Internet to connect with art lovers that it can sometimes appear bewildering to decide on the best online marketing plan.
How to Choose Your Marketing Plan
Art marketing, like anything else in life, will benefit from a simple, direct, and actionable plan. It has to be simple so that anyone can understand and follow it. It has to be direct to create a relationship between the artist and the buyer. And it has to be actionable to produce results.
It’s also advisable to choose only a few marketing strategies that you feel comfortable working with. Since each marketing strategy can expand in depth and scope, choosing too many will result in overwhelm and failure.
Ask For Help If Necessary
In addition, it’s important to realize that if you are not familiar with marketing online, it’s perfectly fine to ask for help.
There are two ways you can get help:
One, you can hire a marketing mentor to teach you how to do it yourself.
Two, you can or hire an online marketing company to do it for you.
If you have an interest in learning how to market online, the do-it-yourself approach provided you have the time to study, will be less expensive and put you in control.
A Five Step Online Marketing Plan for Artists
Here is a five step online marketing plan for artists:
1. Create a platform to showcase your work. You can do this by building a website or a blog, or both. If you don’t have the technical skills, it is possible to hire a web designer relatively inexpensively on a freelance job sites. Your website should feature a video or a slideshow showcasing your art. Your blog should feature posts that either talks about your experiences as you create art or that provides how-to information on creating your particular type of art.
2. Find a way to build a relationship with visitors. The most popular method is to create a newsletter that keeps subscribers updated on the work you are doing or providing information for those who desire to create art. Another option is to create a fan page on a social networking site like Facebook or MySpace. You can also build a following on Twitter.
3. Choose how you will attract traffic to your website or blog. Basically, there are only two ways to do this: one, buy traffic, which will save you time; or two, get free traffic, which will save you money. Your decision depends on whether you have more time or money available for your marketing. An example of buying traffic is Google pay per click (PPC). An example of creating free traffic is uploading videos on YouTube.
4. Search engine optimize (SEO) your website or blog. You will need to research the best keywords for your particular art, then place them strategically within your webpage according to the best SEO practices—for example, in your title, meta-description tag, lead paragraphs, and so on.
5. Finally, create backlinks to your website. These are links coming from other websites to your own. You can do this through various methods: doing a link exchange, posting comments on the blogs of other artists, or creating a Squidoo page.
Essentially, what works for marketing art online is the same strategy that works for any niche. For this reason, when you study basic marketing techniques online you will get a detailed perspective on exactly how to implement these five basic steps to your marketing campaign.